Fascination and Distinction of West Lake and Hangzhou: Digital Analysis of Night Scene of the World Cultural Heritage Hangzhou West Lake

As a typical representative of Chinese landscape culture and a well-known tourist destination at home and abroad, West Lake Scenic Area has achieved remarkable results after nearly three decades of night scene construction. Timely retrospective research has positive significance for the sustainable and healthy development of West Lake Night Scene spatial intention. This study analyzed tourists’ night behavior preference with the help of big data of hot spot distribution in tourists’ behavior space, evaluated the night scene spatial intention of the West Lake loop trail in the eyes of tourists through image analysis and tourists’ perception evaluation, and put forward the promotion strategy of night scene spatial intention.