Abstract: As a public area of great significance to urban development, campus plays an important role in history, culture, and environment. According to the cultural background and ecological environment of the city where the campus is located, the campus is divided into different types, and the campus planning also forms different strategies. The factors affecting campus planning come from the relationship between users and the campus environment, which not only represents the image of the city where the campus is located, but also involves social, ecological, educational and financial issues. In the past three decades, many colleges and universities have renovated or expanded their campuses, and different types of campuses have adopted different planning and design strategies. Through the investigation and evaluation of three typical European campus planning cases, the paper discussed how to balance the relationship between various influencing factors in the process of campus planning, while meeting the local cultural characteristics and ecological attributes.