Abstract: Hubei is the birthplace of Chu culture and politics. Jingchu culture, as one of the representative cultures in the south, how to inherit and develop Jingchu culture is the main purpose of this study. Architecture is regarded as the carrier of human civilization. Through the theoretical research of Jingchu architecture, combined with modern building technology materials and green building, the study aims to build modern industrial architecture with traditional regional cultural characteristics, realize the unity of modern architecture and traditional culture, and provide corresponding reference for inheriting Jingchu architecture.