Abstract: In recent years, intangible cultural heritage has become a new type of tourism resource with its own unique charm. Many tourist attractions have considered intangible cultural heritage as new scenic spots. Accordingly, exhibition factories of intangible cultural heritage also have come into being. Due to geographical features of objects and specific environment of building, within scenic areas, exhibition factories of intangible cultural heritage pose strict demands on expressing and highlighting regional characteristics of building. Taking the Wuyishan Bamboo Raft Factory within the scenic area as an example, the paper made an in-depth evaluation and analysis of the project from a regional perspective,so as to offer enlightenment and reference to regional creation of exhibition factories of intangible cultural heritage in the future.