Abstract: Based on analysis of industrial development situation and ceramic industrial heritage in Jingdezhen，sorting out the material and non-material elements of ceramic industrial heritage and heritage value． In the face of difficulties that many ceramic industrial heritages were destroyed in the random development of ceramic industry，and some ceramic industrial heritages lack of integrity of protection and reusing，it was proposed that the ceramic industry heritage protection and reuse should be integral，immersive，and much attention should be paid to the protection of non-material ceramic industrial heritages，to highlight the characteristics of an urban culture，at the same time，the ceramic industrial heritage，cultural creativity and tourism industry should be jointly developed to restructure the city brand of Jingdezhen．