Abstract: In the context of conserving and continuing the urban unique characters，the architectural design for new or renewing buildings in Urban Conservation Areas of Qingdao must be started from the concerning of urban history， urban feature，and the specific situations of the located area and surroundings． Based on the analyze and research on the experience of several practical projects designed by himself，the author suggested that the new or renewed buildings should be coordinated to its located urban conservation area，which means not only the duplication and imitation，but also the echoing to existed surrounding buildings in the factors of building body mass，scale， dimension，style，materials，and details，as well as the expression of the features of new buildings．