ENTERPRISE CULTURE AND IMAGE DESIGN OF INDUSTRIAL ARCHITECTURES
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摘要: 企业文化是现代企业发展的灵魂,对企业有着重要的作用,而工业建筑作为企业文化的物质载体,又是企业文化建设中的重要内容,与其有着密不可分的关系。从企业文化的概念及特点出发,分析其与工业建筑的关系,指出工业建筑形象设计如何与企业文化相结合,展示企业形象。Abstract: Enterprise culture is the soul of a modern enterprise development,which plays an important role in enterprises.Industrial building is the material carrier of enterprise culture,and the important aspect to establish the enterprise culture,and it has an inseparable relationship with the enterprise culture.It is analysed the relationship between the concept of enterprise culture and its characteristics and industrial building,and then it is also pointed out how to integrate the image design of an industrial building with enterprise culture in order to display enterprise image.
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刘光明.企业文化.第五版,北京:经济管理出版社,2006 [2] 吴傲冰.将企业文化融入企业建筑物之中.中外建筑,2006(2)
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