Abstract: The pre-phase analysis and the succedent conjunction process are virtually necessary for every design of projects.It is probably not possible to creat outstanding designs without these two processes.However,whether the design will finally become a 'unique' one or an 'eye opening' piece of work will largely depend on the architect himself.This is a very 'subjective' factor that is non-rational,directly related to the acquirements and nature of the architect,and also,related to the design start point that is adopted during the pre-phase analysis and conjunction processes.